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Warren Gatland will warn his British and Irish Lions players to be on their best behaviour when they arrive in New Zealand this winter, including being wary about possible media "stings".
The head coach, a former All Black, will also base his campaign around a charm offensive, saying there are fences to be mended following the last disastrous Lions tour of 2005.
It seems Gatland has already taken one for the team. In November the Herald portrayed him as a cartoon clown after his criticism of the newspaper for doing the same to Wallabies coach Michael Cheika, and in a recent press event in the United Kingdom Gatland said "it was a bit of a lesson for me".
"I was really disappointed with that. I was really upset them turning me into a clown," he said tongue in cheek before adding: "they could have at least made me a happy clown".