The Herald's Aussie cartoonist Rod Emmerson today hit back at Wallabies coach Michael Cheika's outburst.

"Cheika may be pissed at the artwork, but he'll be even more pissed when he realises I am Australian, and his cousin dated my sister," Emmerson said.

Cheika was seething last night after being portrayed as an angry clown complete with red nose in a mock up picture in the country's biggest paper, the New Zealand Herald, alongside the headline "send in the clowns" on the match morning.

New Zealand Herald cartoonist Rod Emmerson. Photo / Supplied
New Zealand Herald cartoonist Rod Emmerson. Photo / Supplied

Veteran cartoonist Emmerson revealed he was given advance warning on the story, and the idea was to 'needle' Cheika a pinch before the match.

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"That's what I did. It could have been seen as reverse psychology, hoping it would fire the Wallabies up somewhat to break the curse of Eden Park. Instead, it got under his skin."

Emmerson explained his cartoon was partly in response to the Sydney-based Daily Telegraph portraying Richie McCaw as a witchetty grub on its front page, less than a week before the 2015 Rugby World Cup final.

The front page of Sydney's Daily Telegraph declared war on McCaw.
The front page of Sydney's Daily Telegraph declared war on McCaw.

"It is satire and nothing more," he said. "And a bit of payback for Witchetty Ritchie.

"It was a bit of a friendly shot across the bow - except, this took out the mast and sails instead. Ooops."

Australia coach Cheika after their loss to the All Blacks. Photo / Brett Phibbs
Australia coach Cheika after their loss to the All Blacks. Photo / Brett Phibbs