An American runner has successfully auctioned off ad space on his shoulder for which he will get a tattoo on the eve of the Rio Olympics.
Nick Symmonds auctioned '9 square inches of skin on an Olympian' on eBay, with the winning bid reaching US$21,800 (NZ$).
According to USA Today the winning bid was made by T-Mobile CEO John Legere.
The 32-year-old is a middle distance runner who took silver in the 800m at the 2013 world championships.
Symmonds pulled the same stunt in 2012, selling ad space for $11,000 but the tattoo had to be covered up to IOC regulations. Symmonds argued that the tape added more attention to the winning bidder which was company Hanson Dodge Creative.