A serious crash involving a former Rotorua family near Whakatane has prompted a gesture from a local tourist attraction.
A man, woman and their young daughter have suffered serious injuries in a crash in the Eastern Bay this week involving their ute and a logging truck.
Zorb New Zealand in Rotorua is offering discounted $10 wet Zorb single rides tomorrow in a bid to raise funds for the family.
The tourist attraction is sharing a post on social media called Big Love Fundraiser which asks people to go to Zorb tomorrow to help raise money.
"This is a cash ride for one person to raise funds for one of our tourism whanau who were involved in a serious car accident and are in need of some love and support from us," the Facebook post says.
It is understood the family worked in the Rotorua tourism sector before moving to the Eastern Bay.
No further details about the crash or the family's injuries were available tonight from emergency services.