Emergency services are on their way to a car crash south of Rotorua.

The crash is on State Highway 5 just south of Hemo Gorge.

A reporter at the scene said a car was on its roof in a ditch.

The road is not blocked however police were directing traffic.

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Bay of Plenty district command centre Senior Sergeant Steve Shaw said police were responding to a crash although he didn't have any further details.

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