Rotorua gyms are experiencing a surge in new memberships as residents take a glance in the mirror and look to lose the festive season flab.
Anytime Fitness Rotorua manager Justin Heurea said memberships have "tripled" since November as people join up to fitness and weight loss programmes.
"As soon as we re-opened last week there were people at the doors wanting to get started," he said.
The majority of gym users are in their early to mid 20s but new memberships have cut across the age range, he said.
Rotorua mother Jo London found it was easier to start her own weight loss course and has invited others, using social media, to join her in a 12-week Biggest Loser Challenge programme.