NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Agribusiness

Nick Smith: Debate misses the mark

By Hon Dr Nick Smith
NZ Herald·
30 May, 2016 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Three billion litres used for the bottled water industry may sound a lot but it is less than 1 per cent used by industry and 0.004 per cent of the annual resource. Photo / Getty Images

Three billion litres used for the bottled water industry may sound a lot but it is less than 1 per cent used by industry and 0.004 per cent of the annual resource. Photo / Getty Images

Opinion
Charging bottlers for the water they use raises all sorts of fairness issues.

News that companies are extracting millions of litres of water for bottling and export has got the Green Party demanding a moratorium, Labour a new water tax and New Zealand First a prohibition on export. The debate needs some facts and context.

New Zealand has 500 trillion litres of water flowing through our lakes, rivers and aquifers. Each year we extract 10 trillion litres, or 2 per cent. The water shortages we have are in quite defined areas and for only some of the year. NZ has no overall shortage.

The 10 trillion litres of water we extract each year is made up of six trillion for irrigation, two trillion for municipal supplies and two trillion for industry. Three billion litres used for the bottled water industry may sound a lot but it is less than 1 per cent used by industry and 0.004 per cent of the annual resource. The suggestion by some that Mr and Mrs Average Kiwi won't be able to bathe because of bottled water exports is ridiculous.

Regional councils manage about 20,500 water permits of which 41 are solely for water bottling and a further 30 for a mix of uses, including bottled water. But only 23 of the permits are being used for now, reflecting the fact this is a niche industry. More than a dozen water-bottlers have gone broke. It is a myth that this is an easy industry in which to make lots of money.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The issue of charging for water is quite complex. No one currently pays to take water from a natural water body such as a river, lake or aquifer. The only cost is a fee for the cost of assessing and granting a water permit. Councils charge for domestic water supplies, either through rates or by volume, and that charge covers the filtering, pump stations, piping and treatment of water delivered to homes and businesses.

The notion of charging bottlers for the water they extract is superficially attractive but raises fairness issues.

Take E'stel, a Nelson water-bottling and export company set up by three West Coasters made redundant by Solid Energy. They have put everything they have on the line with the business, built new premises, employed 10 people and acquired a water permit for 18 million litres of water a year from a deep, under-used aquifer. Like most users, they take only a fraction of their allowance and last year used only about one million litres. They are good corporate citizens and provide free bottled water for local sports events.

The suggestion by some that Mr and Mrs Average Kiwi won't be able to bathe because of bottled water exports is ridiculous.

It is very difficult to justify charging E'stel for the water it extracts from the aquifer and not other businesses using the same resource. Near it is an international soft-drink company and a brewery, both of which extract greater volumes. It would be odd to charge the bottled water company but not the one making beer or soft drink, given that water is a healthier choice.

The only fair charging option would be to charge everyone. I heard one opposition MP call for a uniform charge for all commercial water users of 10c a litre. Kiwis need to appreciate that our major export earners such as horticulture and dairying are water intensive. A litre of milk takes about 250 litres of water to produce so that would be an extra cost of $25 a litre - a cost which would push the price of milk through the roof for consumers and destroy our largest export industry.

The Government is open to modest charges for water users, for the cost of managing water resources. We are proposing as part of our current freshwater reforms to allow councils to charge water users a per-litre levy for the costs of the water quality, monitoring water takes and ensuring compliance, rather than on rates paid by everyone. However, the charge would be for cost recovery only and would not price the natural resource.

Discover more

Opinion

Marvelly: Debate needs our iwi on board

15 Apr 05:00 PM
Opinion

Toby Manhire: Bonkers to give it away

21 Apr 09:30 PM
Opinion

David Parker: Profiteers can pay for privilege

30 May 05:00 PM
Business

Crash-test dummies get in back seat

01 Jun 02:35 AM

Water bottling companies should have to face the same rules and responsibilities for the water they use as other commercial users. There is no case for water bottling companies to face extra costs or bans over and above others. It makes as much sense as targeting bikes over traffic congestion while ignoring cars, buses and trucks.

New Zealanders have nothing to fear from a bottled water export industry. People have called for more diversified exports. If international consumers are prepared to pay for bottled water rather than a product such as milk, beer or fruit juice, which take much more water to produce, we should seize the chance.

Advertisement
Advertise with NZME.
Hon Dr Nick Smith is Minister for the Environment.
Save

    Share this article

Latest from Agribusiness

Premium
Business|companies

Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

06 May 12:32 AM
Agribusiness

Fonterra to appeal decision on Bega Cheese

05 May 10:39 PM
Premium
Agribusiness

Bega Group claims to be left out of Fonterra consumer business sale

01 May 10:36 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Agribusiness

Premium
Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

06 May 12:32 AM

After tragic cases, a new industry touted as a potential saviour has run into roadblocks.

Fonterra to appeal decision on Bega Cheese

Fonterra to appeal decision on Bega Cheese

05 May 10:39 PM
Premium
Bega Group claims to be left out of Fonterra consumer business sale

Bega Group claims to be left out of Fonterra consumer business sale

01 May 10:36 PM
Premium
Fonterra says NSW court decision will not change Mainland sale plans

Fonterra says NSW court decision will not change Mainland sale plans

28 Apr 05:13 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP