Breaking the freedom camping rules in the Queenstown Lakes District resulted in campers being fined $662,800 last year.

Council regulatory manager Lee Webster said 3314 infringement notices were issued, a 23 per cent increase on 2016 (2691 infringement notices).

Information supplied to the Otago Daily Times shows across the district 17,536 freedom campers were counted during the calendar year at a variety of freedom camping sites.

Not surprisingly, the busiest freedom camping day of the year in both Queenstown and Wanaka was New Year's Eve, when 164 were counted in the Wakatipu and 23 in Wanaka.

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In Wanaka, the majority of those campers (12) were parked on lakefront reserves, while in Queenstown 133 were parked at the Lake Hayes Recreation Reserve, where the council put in place new measures in December to try to separate freedom campers from recreational users between 10pm and 5.30am.

December was the busiest freedom camping month in Wanaka, 176 being counted over the 31 days, while March was the busiest in Queenstown, a total of 2035 campers being counted at various locations.

Of the infringement notices, 3157 were issued in areas being patrolled by contractors to people who were either camping in areas they shouldn't be, were not in certified self-contained vehicles, or were breaching the two-night maximum stay.

The total number of infringement notices issued represented 20 per cent non-compliance when averaged over the year, Webster said.

"If we compare that to somewhere like the Coromandel, they're 3 per cent [non-compliance],'' he said.

The council was working to understand why non-compliance in the Queenstown Lakes area was so much higher.

"Whether or not it's because of the signage, or the information that they [the Thames-Coromandel District Council] put out there - they've got one road in one road out ... In talking with colleagues in the different locations, trying to figure it out, it's the million-dollar question at the moment, to be honest.''

The council's recovery rate for infringement notices had increased 8 per cent, from 57 per cent in 2016 to 65 per cent - equating to $430,820 paid to date - but that was "still low'', he said.

"If we look back to 2011, that was the highest and that was 71 per cent recovery rate.

"We had the [Rugby] World Cup and everyone was trying to do the right thing ... Since then, social media kicks in and people go 'leave the country - what are they going to do?'''

Webster said the council would be reviewing its freedom camping bylaw this year to see what other measures could be put in place to better manage freedom campers in the long term and increase recovery rates.

Council staff were also brainstorming other solutions to the more pressing problems - primarily involving "freedom defecators'' - that could be put in place "immediately''.

Last week it was reported that council staff and members of the public were being forced to pick up human waste being left by freedom campers who were choosing to do their business in trees and bushes, rather than on-board or at public facilities.

Webster said collaborative, outside-the-square thinking was being used at the council to try to find solutions to the problems as soon as possible.

"I'm looking at things in a slightly different way ... to try and achieve what we want to achieve - basically, to stop these people doing what they're doing, because it's not OK.''