NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Claire Trevett: The trails of Bill English and Jacinda Ardern

Claire Trevett
By Claire Trevett
Political Editor, NZ Herald·NZ Herald·
21 Sep, 2017 05:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Labour Party leader Jacinda Ardern and Prime Minister Bill English were the shopfronts of their very different campaigns. Photos / Getty Images

Labour Party leader Jacinda Ardern and Prime Minister Bill English were the shopfronts of their very different campaigns. Photos / Getty Images

Claire Trevett
Opinion by Claire Trevett
Claire Trevett is the New Zealand Herald’s Political Editor, based at Parliament in Wellington.
Learn more

"Wear flat shoes" read the advisory for National leader Bill English's campaign diary, way back at the start of the election campaign.

It became the theme of his campaign. English was sensible flats, Labour leader Jacinda Ardern was sparkly winklepickers.

They were the shopfront of the campaigns - Bill English and Jacinda Ardern.

His campaign trail was packed from dawn until dark. It was a boot camp of a campaign and the media swiftly swapped snappy shoes for comfortable flats or trainers.

Ardern took us to schools where she fed the children, pre-schools to hug babies, tertiary institutions and to comfortable seats at big rallies. She made soup and wore hairnets and visited an insulation factory.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Hers was a campaign peopled largely by babies, schoolchildren, and university or polytechnic students.

She took us driving down the west coast from Nelson to Greymouth and then over the Arthur's Pass to Christchurch. There was a lot of standing but little walking.

English went to a wider range of places and did many more "walkabouts". He was on a Long March.

He marched through cities and tumbleweed towns, through malls and cafes. He marched down the main streets of towns, up stairs, down stairs, in his nightgown.

He marched across factory floors, fruit sheds and up to the top of Christchurch Hospital. He paused only to look at things like wood and apples. He was hunting for swinging voters but spent long moments trying to persuade people who would never vote for him to vote for him.

Discover more

New Zealand|politics

New poll: NZ First in kingmaker position

21 Sep 06:00 AM
New Zealand|politics

Bill English: Losing hasn't crossed my mind

21 Sep 06:57 AM
New Zealand|politics

Could a minority party lead new Government?

21 Sep 06:19 PM
Opinion

Young: Remarkable Ardern, rejuvenated English

21 Sep 05:00 PM

The difference in the physical demands and hours in the campaign schedules was such that exhausted reporters joked about subbing onto the Ardern campaign for a few days of rest and recreation.

But today it ends, the interminable, exhausting and inscrutable election campaign of 2017.

Advertisement
Advertise with NZME.

It was educational.

We had lessons in maths. There was a lot of division. There was the rural - urban divide and the generational divide.

It was also a geology lesson. We had rocks and stardust and holes.

The rock was introduced by Labour's deputy leader Kelvin Davis as an intended insult to National leader Bill English's personality. It was happily adopted by National because of a rock's other attributes: solid and dependable.

The stardust was introduced by English in an attempt to dismiss the euphoria around Ardern's leadership. It too was happily adopted by Labour to enhance that - resulting in images of Ardern as Ziggy Stardust and an ensemble.

Then came the hole - the $11.7 billion hole National claimed lurked in Labour's books. The hole was something like the Loch Ness Monster of that campaign - a very blurry photo in which the "monster" turned out to be a finger tip over the lens.

Advertisement
Advertise with NZME.

But it was not just the politicians on the trail. There were also various other characters - both animate and inanimate.

There was a tunnel - the opening of the Waterview Tunnel was the first act of National's campaign although it was not recognised as such at the time. It was aimed at giving Aucklanders a warm, happy feeling about asphalt. It is by now in line to be one of the Wonders of the World.

"Tunnels aren't vision," Ardern told English at one point - but they certainly are people pleasers.

There was livestock - Gareth Morgan introduced a pig wearing lipstick and Morrinsville's mega-cow took a starring role.

There was a tractor - Myrtle the tractor at a farmers' rally in Morrinsville.

There was a town: Morrinsville.

Advertisement
Advertise with NZME.

Ardern used her upbringing in Morrinsville to claim an understanding of issues from water taxes to growing fruit to driving tractors to the effects of cannabis use.

Indeed, the best event of the campaign was prompted by those claims and held in Morrinsville - though Ardern was nowhere to be seen. That was the farmers' rally against the urban-rural divide they claimed Ardern had created.

It was a rollicking affair and while most the media attention went on Winston Peters and a man carrying a sign declaring Ardern a "pretty communist" most of the hundreds in attendance were simply farmers and associated workers who were good-natured and well-grounded folk with an apparently genuine concern. They laughed at the jokes and cheered at pleas for farmers to get a fair go.

Then they ate a sausage and went either to the pub or back to the farm to milk.

It was a campaign about water. It was about water taxes and dirty water. It was also about rain. It was a sodden campaign. It rained in Waikato, it rained in Kaitaia, in Whanganui and in Auckland. It rained in Dunedin and in Greymouth where the rain meant one of the few perks of a September campaign - whitebait - was not to be found.

It was also about money and who would give and take the most. It was about tax.

Advertisement
Advertise with NZME.

Then there were the voters. They raised issues as wide ranging as the number of public toilets on Queen Street and the perennial favourites: 1080 and fluoride.

Some ended up with starring roles. There was Robin Lane who bailed up English about the minimum wage at a Gisborne pack house and Scott Smyth, a Karapiro farmer, who copped the wrath of NZ First leader Winston Peters for daring to ask if he'd let Labour go ahead with water taxes.

The leaders talked so much both nearly lost their voices at points.

Tomorrow the voters get the final say.

Save

    Share this article

Latest from New Zealand

PoliticsUpdated

Watch live: Luxon announces $164m for new 24/7 urgent care services

18 May 01:22 AM
New Zealand|crime

Watch: Brave shopkeepers take on armed robbers with chair, boxes

18 May 12:51 AM
Crime

Shopkeepers foil robbery attempt in Manukau

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Watch live: Luxon announces $164m for new 24/7 urgent care services

Watch live: Luxon announces $164m for new 24/7 urgent care services

18 May 01:22 AM

The Prime Minister made the pre-Budget health announcement in Botany this afternoon.

Watch: Brave shopkeepers take on armed robbers with chair, boxes

Watch: Brave shopkeepers take on armed robbers with chair, boxes

18 May 12:51 AM
Shopkeepers foil robbery attempt in Manukau

Shopkeepers foil robbery attempt in Manukau

Watch: Famous filmmaker ramps up fight against luxury Wellington development

Watch: Famous filmmaker ramps up fight against luxury Wellington development

18 May 12:00 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP