A photo of what appears to be the winning $44 million Lotto ticket circulating online is a fake, Lotto has confirmed.

The picture has been shared around the Chinese social media site WeChat, showing a ticket with the top line of numbers matching the numbers drawn in Wednesday night's record-breaking Lotto drawn, Fairfax reported.

But Lotto NZ spokeswoman Kirsten Robinson confirmed it was not the winning ticket.

The winning ticket was sold in Dairy Flat, north of Auckland.

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The winning numbers for last night's draw were 1, 3, 21, 22, 29, 30, and 5 as the bonus number. The Powerball was 6.