An 8-year-old's curiosity got the better of him last night when he managed to get his head stuck in a supermarket's donation box.
The boy "just put his head in for a look" at a Salvation Army food donation box at Foxton New World.
Foxton deputy chief fire officer Michael Clement said the box had quite a big opening at the top, and it was sitting about half a foot off the ground.
An off-duty fireman from Foxton Beach fire station happened to be at New World and helped the boy out of the box.
"They squeezed him out gently," Clement said.