Kiwi kids will be vying for the dream job of toy testers from today.

Applications are now open for 5-10-year-olds from around the country to demonstrate their suitability for the positions at The Warehouse.

Chief executive Simon Turner says the toy-tester role is an important one.

"When it comes to knowing what toys children are going to like, kids are the experts.

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"It's clear children take their toys very seriously and our testers can be a great source of inspiration for customers who aren't sure what to buy."

Candidates can upload of video of themselves "testing" their toys to www.thewarehouse.co.nz/toytesters. Entries close Tuesday, July 19.

The two children selected for the role will test toys for upcoming product launches and feature in advertising campaigns.

Retiring toy tester Abbey Scott says, "Getting a toy delivered to my door is like having a birthday every month".

The beginning of recruitment for the role coincides with the launch of The Warehouse annual toy sale, which also starts today.