Max Key is proving something of a transtasman hit just days after releasing his debut single.
Joining parents John and Bronagh Key for a short stay at the home of Australian prime minister Malcolm Turnbull, 20-year-old aspiring muso Max has captured headlines of a major Australian newspaper as the focus shifted away from pyjamas to progeny.
With his star on the rise the Sydney Morning Herald has noted the accomplishments of the young Key as he "lived it up" with his parents at the impressive Point Piper waterfront compound.
Noting his previous brushes with celebrity included playing golf with US president Barak Obama and staying at Balmoral Castle as a guest of the Queen, it said he was no stranger to official business.
The exposure in the Australian media delved into the young Key's private life, documented publicly on social media, and his short-lived relationship with Auckland beauty Amelia Finlayson.
Even the timing of his transtasman break was questioned as a Beyonce-like PR stunt as the young Key thumbed his nose at mainstream media, relying purely on social channels Snapchat, Facebook and Instagram to generate interest in his new single.
Readers were also given an insight into Key's teeth-whitening habit and love of lounging in hammocks in tropical locations.
And while mainstream media were locked out of interviews, it said he readily discussed what his relationship was like with his Prime Minister-father to online forums.
In one question and answer session he revealed: "We can both be stubborn."
And it seems the hectic weekend across the Tasman may well have taken its toll.
Key junior took to Instagram to show his legion of followers just how tiring hobnobbing with world leaders can be but made sure he did not miss a beat when it came to promoting his music.
"Got caught sleeping on Air Force 1 today! Last week was crazy and the exciting thing is next week is only going to be busier! I hope you all had a fantastic weekend, and don't forget to download Forget You."