A man has died after losing control of his motorcycle in New Plymouth.

The crash happened about 9pm yesterday and the rider was taken to hospital in a serious condition.

He died from his injuries.

The Serious Crash Unit is investigating the crash.

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The man's name would not be released until his family were notified, police said.

Central District police reminded drivers to maintain awareness of road conditions, especially in wet conditions.

A small amount of rain can cause dusty roads to get very slippery, police said.