NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Pride of NZ: Proud to undo the damage

NZ Herald
2 Sep, 2014 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Ian Price carries guilt over the damage farming does to the environment, which is why he restored a section of alluvial forest northeast of Nelson so thoroughly that it’s returning to its pristine pre-human state. Mr Price, 56 began work on Paremata Flats four years ago after helping to restore Motutapu* and Motuora* Islands, as well as witnessing the ark that Tiritiri Matangi has become. “I don’t feel like I own Paremata Flats,” Mr Price said. “Someone asked me the other day if I’m proud – actually it’s about an inner peace. It’s about the damage I’ve done in the past. Now I’m giving back. “Any project needs someone to lead it. I have the drive and the commitment … From a personal point of view, it’s a unique ecology we’re working with and that’s why it’s important to restore it. Farming was about draining swamps to make money. It wasn’t until latter years til I looked back at damage I did to the natural environment. It is now time for me to give something back.”

He was a farmer and developer, now Ian Price is a determined fighter for the environment

Ian Price was an Auckland residential property developer, until he had a complete life change in the early 2000s.

"I had enough to live on, and I had a change in philosophy. Instead of chasing money, I decided to give something back."

So he moved to Tiritiri Matangi, off Whangaparaoa Peninsula, where he worked as a Department of Conservation ranger for three and a half years.

He had earlier been involved in the restoration of Motutapu Island in the Hauraki Gulf.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Nelson beckoned, and Mr Price, 57, turned his hand to another ecological restoration project, this time at Paremata Flats, at Cable Bay, 25km from Nelson.

As a co-ordinator for Forest & Bird, Mr Price has driven efforts to develop the 35ha nature reserve, through intensive native tree planting, weeding, and pest eradication.

Mr Price was nominated in the Environment section of the Pride of New Zealand Awards, for his work at Paremata Flats. He was a winner for the South Island region, and will join 23 other finalists at the national awards presentation in Auckland on September 10.

Over six months, the local Forest & Bird branch raised $83,000 and put in 36,000 trees.

Advertisement
Advertise with NZME.

He describes that planting as the "easy part" but it is the ongoing management that takes the effort.

"Over 2000 hours have gone into weeding alone."

Before he moved to Auckland in 1987, Mr Price owned a sheep and beef farm in the King Country.

"As a farmer you are driven by growth and increased production and I look back at what I did as a farmer, and, frankly, I did a lot of damage.

Discover more

New Zealand

Pride of NZ: Operation Sugar

28 Aug 05:00 PM
New Zealand

Pride of NZ: Wayne Stevens

29 Aug 05:00 PM
New Zealand

Pride of NZ: Maera Maki-Anderson

29 Aug 05:00 PM
New Zealand

Fundraiser always fired up

01 Sep 05:00 PM

He has become a lot more aware of the natural environment through ecological restoration projects.

"From a personal perspective, it is about easing my conscience to a degree, the damage I have done, and I am trying to give something back."

Murray Ogg, who nominated Mr Price, says he has an amazing way with people.

"Ian draws in people of all ages and gets them involved."

Mr Price said it was a great community project, with children as young as 4 involved in the pest eradication.

Voting is now open for the TSB Bank People's Choice Award. The Herald will profiling each of the 24 national finalists. Voting closes 11.59pm on September 7, with the awards to take place on September 10. Decide who you think is the most deserving. You are only able to vote once, so choose wisely. You can register your vote here.

Advertisement
Advertise with NZME.

* For more awards information, visit: prideofnzawards.co.nz.

Save

    Share this article

Latest from New Zealand

PoliticsUpdated

Watch live: Luxon announces $164m for new 24/7 urgent care services

18 May 01:22 AM
New Zealand|crime

Watch: Brave shopkeepers take on armed robbers with chair, boxes

18 May 12:51 AM
Crime

Shopkeepers foil robbery attempt in Manukau

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Watch live: Luxon announces $164m for new 24/7 urgent care services

Watch live: Luxon announces $164m for new 24/7 urgent care services

18 May 01:22 AM

The Prime Minister made the pre-Budget health announcement in Botany this afternoon.

Watch: Brave shopkeepers take on armed robbers with chair, boxes

Watch: Brave shopkeepers take on armed robbers with chair, boxes

18 May 12:51 AM
Shopkeepers foil robbery attempt in Manukau

Shopkeepers foil robbery attempt in Manukau

Watch: Famous filmmaker ramps up fight against luxury Wellington development

Watch: Famous filmmaker ramps up fight against luxury Wellington development

18 May 12:00 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP