If you fancy learning how billionaire English businessman, Sir Richard Branson made his money it will cost you at least $1144.
That is the price of a basic ticket for dinner with the entrepreneur, adventurer and philanthropist who now employs 50,000 people in 30 countries, with company revenues of more than $21 billion.
The $1144 ticket price will buy admission to a pre-dinner cocktail function at the Viaduct Events Centre in Auckland in October, a five-course gourmet dinner with matching wines and beers, and an evening's entertainment.
At the other end of the scale guests can spend twice that and sit with Kiwi super model Rachel Hunter or a range of other celebrity guests and get the VIP treatment.
Other celebrities lined up to host the VIP tables include international rugby greats, Gavin Hastings, Wayne Shelford, Ian Kirkpatrick, Sean Fitzpatrick and Nick Farr-Jones.
Sir Richard, 61, would speak for an hour about "making it to the top", said the organisers.