Ford gets connected

Ford drivers with SYNC® AppLink™ now listen to and control their favorite Greater Media radio stations.
Ford drivers with SYNC® AppLink™ now listen to and control their favorite Greater Media radio stations.

Ford has acquired start-up company Livio to accelerate its efforts to help drivers safely access content on their smartphones while on the road.

Livio, which is based in Detroit, Michigan, develops software that lets drivers connect to their smartphones through their car radios or dashboard infotainment systems. It was founded five years ago by Jake Sigal, a former employee of parts supplier Delphi.

Ford paid less than US$10 million ($12 million) for the 11-person start-up, said Paul Mascarenas, Ford's chief technical officer. Though owned by Ford, Livio will keep supplying its current customers, including General Motors.

Livio is Ford's first technology acquisition in 13 years. Mascarenas said Livio complements Ford's efforts to allow drivers to safely access phone apps like Pandora and Spotify from their cars. Ford's AppLink system, which lets drivers access their apps through voice recognition, will be inside an estimated 7 million vehicles by 2015, said Mascarenas.

Sigal said joining Ford will help his company's efforts to promote a single standard for in-vehicle connectivity. Car companies are now using a variety of systems, which makes it harder for app developers to bring apps to market quickly. Ford has also promoted the development of a single standard.

"This helps us accelerate the industry standard, which is desperately needed," Sigal said.

"It's a lot easier pushing a standard when you're not just a startup in metro Detroit."

-AP

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