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Home / Business

GM hunting for buyer for troubled Swedish brand

By Alastair Sloane
NZ Herald·
13 Jan, 2009 03:00 PM2 mins to read

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KEY POINTS:

It seems General Motors can't find a buyer for its troubled Swedish brand, Saab.

GM put Saab under "strategic review" as part of the long-term viability plan submitted to the US Congress last month.

According to GM vice chairman Bob Lutz, strategic review is "code for we realise they're not working and something needs to be done".

GM has not announced a sale but has been looking for buyers, like it has with Hummer, put under review last June. Joanne Krell, a spokeswoman for GM's Hummer-Saab-Cadillac sales channel, declined to discuss efforts to sell Saab.

"We are not commenting on the details of the strategic review. As soon as we have some details to report, we will."

GM bought half of Saab in 1989 and the rest of the company a decade later.

Under GM, Saab sales in the US have never topped their peak of 48,181 set in 1986.

Saab sold 21,368 vehicles in the US last year, down 34.7 per cent from 2007, while the overall market dropped 18 per cent.

The exchange rate between the euro and the dollar means that nearly every Saab sold in the US is sold at a loss to GM.

In New Zealand, Saab has barely averaged one sale a week for the past couple of years.

Last month, Sweden's Government announced plans to provide up to US$3.2 billion ($5.5 billion) in credit guarantees and emergency loans to Saab and Ford's Swedish unit, Volvo. Ford said last month that it is looking to sell Volvo.

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