NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Low-carb liquor load of hops

By Rebecca Lewis
Herald on Sunday·
20 Feb, 2010 03:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Sarah Broughton knows what she likes. Photo / Herald on Sunday

Sarah Broughton knows what she likes. Photo / Herald on Sunday

Beer lovers take note - low-carb brews won't help control your waistline and could pose health risks.

That's the warning from alcohol watchdogs and nutritionists worried by the rise in popularity of drinks such as Foster's Pure Blonde and Speight's Traverse.

They claim many consumers believe low-carb equals low-calorie, or even low-alcohol, and that could lead to weight gain, over-indulgence and even binge drinking.

Alcohol Healthwatch director Rebecca Williams said the idea you could drink alcohol for your health was "a complete myth" and accused manufacturers of "confusing" marketing.

"The most vulnerable people would be those conscious about losing weight. I would feel that people would see [low-carb beers] as a health benefit."

Australian academic Dr Peter Miller has described low-carb beers as an "insidious health risk".

He said they prompted people, mostly health-conscious women, to consume more in the mistaken belief they were healthier than other brews.

Auckland-based nutritionist Nikki Hart was concerned consumers may take the word "low" to mean "healthy".

"If something is said to be low in something, we automatically assume it will be better for us, which can lead to binge drinking in some circumstances."

Mission Nutrition director Claire Turnbull said the carbohydrate content was less important than the alcohol content.

"If you think [by] swapping from normal beer to low-carb you are going be healthier, you could be mistaken. It might save a few kilojoules, but it it is still beer."

Lion Nathan marketing manager Sean O'Donnell said the low-carb market was still small - 3 per cent of total alcohol sales - but doubled in New Zealand last year.

The brewing giant launched Speight's Traverse after research showed many weight-conscious consumers wanted a full-taste beer.

But O'Donnell said there was nothing on the packaging to suggest it was "healthy".

"It is not low-calorie beer but is all about low-carb because that is what we have found consumers to be concerned about. It has less carbs for people who are managing their weight."

Foster's communications manager Troy Hey said low-carb was about consumer choice and agreed such beers were not marketed as being "healthy".

"Every one of our beers clearly indicates the number of standard drinks and the alcohol content. The message we hear from drinkers is that they appreciate being able to enjoy a beer, just choose less carbs."

A matter of taste

Sarah Broughton became a fan of Pure Blonde without knowing it was low-carb. And while she takes little notice of the low-carb label, she believes the phrase suggests health benefits.

"I don't really look for low-carb - usually just the beer I like or what's on special - but yes, I assume low-carb means healthier, and hopefully less beer gut.

"I don't think it means I can drink more. I don't know about other girls but it's the same alcohol content, isn't it?"

Sarah says she would always choose a beer with a good flavour over one with potential health benefits.

"Who really cares if one is slightly healthier (but) tastes like crap? I don't count calories and I have no idea how many are in beer - and I don't think I want to know either."

Discover more

Lifestyle

EU approves sale of F***ing beer

30 Mar 09:17 PM
Lifestyle

As long as I can see the light ... beer

27 Nov 04:30 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Lifestyle

Lifestyle

How to make the classic Croque Madame

09 May 11:00 PM
Premium
Lifestyle

Mother's Day: What we miss when our children leave home

09 May 09:00 PM
Premium
Lifestyle

The flight of the butterflies: Photographer Deborah Kelland's emotional journey through loss

09 May 08:00 PM

Sponsored: Top tier tiles - faux or refresh

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

How to make the classic Croque Madame

How to make the classic Croque Madame

09 May 11:00 PM

Kickstart the day with rich slices of brioche with cheesy bèchamel sauce and fried egg.

Premium
Mother's Day: What we miss when our children leave home

Mother's Day: What we miss when our children leave home

09 May 09:00 PM
Premium
The flight of the butterflies: Photographer Deborah Kelland's emotional journey through loss

The flight of the butterflies: Photographer Deborah Kelland's emotional journey through loss

09 May 08:00 PM
Why embracing mortality and our limitations may help us succeed

Why embracing mortality and our limitations may help us succeed

09 May 07:00 PM
Sponsored: How much is too much?
sponsored

Sponsored: How much is too much?

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP