She currently has more than 12,000 followers on Instagram.
"I was shopping... for clothes to take 'the perfect gram.'"
She says that despite moving back to Miami and getting a full-time job as a publicist Calveiro was $10,000 ($13,000 NZD) in debt trying to keep up on Instagram.
"I was living above my means," she said.
Her expenditures trying to cultivate the perfect looking life were enormous, with $200 US monthly shopping sprees so she'd never show the same outfit, and a monthly splurge on a designer item like a $1300NZD Louis Vuitton purse or an accessory from Kate Spade.
On top of that, she had to show she traveled.
She says her biggest travel expense was a $700 ($970 NZD) round-trip ticket to Austin, Texas, for a Sia concert in 2016.
Calveiro felt the pressure to travel somewhere every month like Las Vegas, the Bahamas and Los Angeles in her social media quest to appear the jet-setter.
"Snapchat had these [geo-] filters [like digital passport stamps] and I wanted to collect at least 12," Calveiro said.
While she did some travel for work, Calveiro said,"If you break it down, a lot of the travel I was doing in 2016 was strictly for Instagram."
According to Fashionista, you would need to spend about $31,400 ($43,300 NZD) a year to "to maintain the standards of physical beauty represented daily in our Instagram feeds."
"I was living a lie," Calveiro said. "Debt was looming over my head."''
Despite living with her parents in Miami, she still wasn't able to keep the farce going financially.
She got the much needed wake-up call at the end of 2016 when she landed a PR job in Manhattan.
"I knew that moving to New York, I had to get my act together or I wasn't going to survive," she said.
She buckled down with her finances, and made drastic changes to her lifestyle.
Calveiro said she went into 'mini-isolation from the world,' and slowed her Instagramming.
"A lot of it was recycled content," Calveiro said of her posts.
Instead of having an apartment on her own, she first moved in with a roommate to Inwood at the northern most tip of Manhattan, spending just $700 US a month.
She also started cooking and gave herself a weekly budget of $35 US for groceries.
After fourteen months she was able to pay off her debt. She worked with a financial coach and used an app called Digit, which funnels money from your paycheck to your savings after rent and living expenses.
While she still has the desire to look like she has a fresh wardrobe, she says she now does Rent The Runway with their monthly membership at $130 US ($180 NZD) so she can sport something different for social media.
She also says she moved to SoHo in February, but has two roommates and is paying $1,300 US a month.
"Nobody talks about [his or her] finances on Instagram," she said. "It worries me how much I see girls care about image."
"I had a lot of opportunities to save,' she said. 'I could've invested that money in something."
She says now she tries to be more real about her life and where she is financially.
