A new McDonald's in Paris is causing a stir after ditching its traditional offering of burger, fries and McFlurries for pretty macarons, luxury bagels and specialty coffees.
There's not a yellow arch in sight at the new stand-alone McCafe in Rue Rambuteau, near the city centre, which is also serving posh club sandwiches, soup and tiramisu.
Also on the menu is raisin bread and "100% Arabica coffee ground on demand", according to Le Figaro.
People have been sharing pictures online of the new coffee shop, which looks unlike any McDonald's in this country.
Emma Cheston tweeted a picture of a tempting counter full of muffins, cake, brightly coloured macarons and pastries, with the shocked and heart emojis.
American Carrie Charlick also tweeted a photo of the counter and wrote: "Look at the @McDonalds in Paris @McCafe #wantoneintheus."
And Theodore Cooper gave his verdict by tweeting: "Look who's in Paris! Macarons at McCafe. Only in Paris! We have to try them! Not so bad, but Sophie makes them so..."
Macarons have been available in Paris McDonald's for a while now, but they're still getting people excited.
Camellia Hill took a snap of the brightly coloured pastries and wrote on Twitter: "Morning beautiful people! I'm participating in #TBT with a picture of McCafe (McDonalds) in Paris. #IloveMacoroons."
Barbara Belvisi claimed to be among the first to visit the new shop and uploaded a selfie with a mystery man to Twitter.
She wrote: "Happy to be the 1st customers of @McCafe store in Paris."
It's not the first time McDonald's has tried out the concept.
It previously opened a similar coffee shop called The Corner in Australia, but sales were not as high as expected.
And in 2010, it opened a salad bar in Paris in front of a classic McDonald's, according to Le Figaro newspaper.
There are also McCafes in Hong Kong , Canada and Turkey, among other countries.
The Parisian restaurant opened at the end of last month, and employs 30 people.
The McCafe brand was first bought to France in 2012.
MailOnline has asked McDonald's if there are any plans to open a similar coffee shop in the UK as it already stocks its McCafe products in its classic restaurants.
A spokeswoman said: "McDonald's is continuously experimenting to diversify its range, develop new services, and create new formats.
"This summer, McDonald's has been trialling its McCafe world in Paris. This trial has just begun so it is too soon to draw any conclusions from the iinitiative other than the fact that 25 to 30 jobs will be created."