NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Modelling a social media career

By Jess Pullar
NZ Herald·
26 Oct, 2014 04:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Aucklander Loic Quedec earned free designer clothing after posting pictures of himself wearing clothes he had bought.

Aucklander Loic Quedec earned free designer clothing after posting pictures of himself wearing clothes he had bought.

It’s a win-win when users upload photos featuring designer clothes.

A year ago Loic Quedec was using his Instagram to post arty pictures of himself and others wearing clothing he had bought.

When fashion labels like Vans and I Love Ugly saw his posts they used the marketing opportunity that Instagram provided.

Read more:
• Lee Suckling: Five young
guns killing it in fashion

The 19-year-old Aucklander received free products from the labels for posting photos of the gear to his 17,000 followers and tagging links to the labels own Instagram accounts.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"If you want to get your art or your work out there [Instagram] is the way to go," said Mr Quedec.

Although he did not reveal how much the products were worth, he received T-shirts, shoes and sunglasses from various labels.

His fan base grew simply by uploading pictures of clothing from the different labels. Bloggers and fashion websites promoted his posts.

Kaye Adams from Easy Social Media, which runs accounts for businesses, said it was becoming common for businesses to give products to people with high numbers of followers on Instagram.

Advertisement
Advertise with NZME.

"It's that sort of marketing tool that lets these influential people basically sell their products," said Ms Adams.

"People are more attracted to photos and [Instagram] is a good way to capture a younger demographic and appeal to a different audience."

Auckland student Jeremy Sim, 19, also received free products from businesses to promote on his Instagram.

He was given T-shirts and hats from Australian label Deadcastle Studios. He said the application is easy for businesses to connect with consumers.

Discover more

Lifestyle

Best animals on Instagram

08 Sep 04:15 AM
World

Joan Rivers promotes iPhone from beyond the grave

20 Sep 02:24 AM
Opinion

Lee Suckling: Five young guns killing it in fashion

23 Sep 10:10 PM
Business

Facebook: Teens are over it

10 Oct 11:45 PM

"It gives [businesses] a whole new demographic to appeal to. When people see the pictures I post, it takes them one second to link into their accounts and they can follow them straight away," he said.

Instagram is also a cheaper form of advertising than Facebook, said Sim.

"On Facebook you have to pay to have your product show in a newsfeed ... but it doesn't cost anything for users to scroll down Instagram and see the advertising."

I Love Ugly marketing manager James Watt said Instagram is a great way to connect to customers by appearing on influential accounts.

Instagram also proved a popular way to promote student Esther Ng's own fashion label, The Goodbye Label, this year.

The 18-year-old posted pictures of lingerie she had designed and links back to her website which people can order from. She said many Instagram users are advertising businesses without even realising when they post pictures of products for their friends to see.

Advertisement
Advertise with NZME.

3 Top tips to get noticed on Instagram

Tag the labels you are wearing in your Instagram photos.
Instagram user James Sim says the labels will be notified when they get tagged, and the more you tag them, the more likely it is they will notice your Instagram account.

Network with other popular people on Instagram.
Making connections is key as they can tag you in their photos which links to theirs too, says Sim.

Hone your photography skills.
I Love Ugly marketing director James Watt says they notice people who "make the product look awesome".

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Sunflower, soy, or olive: Which cooking oil should I use?

06 Jun 06:00 AM
Lifestyle

'Extraordinary honour': NZ restaurant named in world’s top 100

06 Jun 12:09 AM
Lifestyle

Legally blind Kiwi writer's journey from archaeologist to bestselling author

05 Jun 10:00 PM

Why wallpaper works wonders

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Sunflower, soy, or olive: Which cooking oil should I use?

Sunflower, soy, or olive: Which cooking oil should I use?

06 Jun 06:00 AM

New York Times: When it comes to climate and the environment, some oils are a cut above.

'Extraordinary honour': NZ restaurant named in world’s top 100

'Extraordinary honour': NZ restaurant named in world’s top 100

06 Jun 12:09 AM
Legally blind Kiwi writer's journey from archaeologist to bestselling author

Legally blind Kiwi writer's journey from archaeologist to bestselling author

05 Jun 10:00 PM
Premium
'An addiction I can’t get rid of': Anorexia in middle age and beyond

'An addiction I can’t get rid of': Anorexia in middle age and beyond

05 Jun 06:00 PM
BV or thrush? Know the difference
sponsored

BV or thrush? Know the difference

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP