New green Coke Life launched to fight obesity

The new stevia sweetened Coca-Cola Life will be released in the UK.
Photo / Coca-Cola
The new stevia sweetened Coca-Cola Life will be released in the UK. Photo / Coca-Cola

Coca-Cola will launch a naturally sweetened drink with a third less sugar and calories than its regular cola as part of an industry wide effort to tackle obesity.

Coca-Cola Life will go on sale in Britain in September following a pilot in Argentina and Chile, making it the first new Coca-Cola since Coke Zero was launched in 2006.

It will also be sold in a green can.

The new cola is sweetened with a blend of sugar and stevia leaf extract, and a 330ml can will contain 89 calories.

Read more: The plant that's a super sugar alternative

A regular 330ml can of Coca-Cola contains 35 grams of sugar, or 39 per cent of an adult's GDA (guideline daily amount).

Coca-Cola Life will contain 22.1 grams or 25 per cent of an adult's GDA.

The two other Coca-Cola drinks, Coke Zero and Diet Coke, contain no calories.

Stevia leaf extract is naturally sourced from the stevia plant, which is native to South America.

Coca-Cola said that the new drink was part of its commitments to offer consumers reduced, low and no-calorie options - adding that it was the "most recent example in a series of initiatives by the company to inspire happier, healthier lives".

A spokesperson for Coca-Cola Oceania said there were no immediate plans to launch the green can in New Zealand, but they'd be keeping a close eye on the product.

"Whilst we have no plans to launch Coke life in New Zealand at this stage, we are watching the UK introduction with interest," they told Herald Online.

Coca-Cola Europe president James Quincey said: "We are pleased to add Coca-Cola Life to the Coca-Cola portfolio in the UK.

"It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower calorie cola sweetened from natural sources.

"With Coca-Cola Life, we have innovated to provide consumers with a new option with fewer calories. We were early signatories to the UK Government's Responsibility Deal and as we work with others across society to address the public health challenge of obesity in the UK and across Europe, we will continue to take actions that help people balance their lifestyles."

- Daily Mail, www.nzherald.co.nz

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