'Tis the season at Napier's Pink Flamingo Store, which is gearing up for Christmas.
The Dalton St shop opened in October last year. Based on the good response in the 2016 holiday season, owner Sarah Edwards was expecting "a really good Christmas this year".
Preparations had begun in earnest at the store, which Ms Edwards described as a "quirky eclectic store that is highly promotive of bright, colourful, quirky things but also showcasing New Zealand talent".
They were looking to hire more staff, and had ordered in some exciting new stock.
They were also planning to extend businesses hours, staying open later and opening an hour early so people could pop in on their way to work.
Having opened just before Christmas last year, Ms Edwards said they had been more focused on finding their feet in Napier, and figuring out where their store sat in the CBD.
"I think what's exciting about Christmas this year is now we're becoming more recognised and a lot of people know about us now and have been to our store and are coming back.
"They'll be able to get excited with us about the cool new things. It's so cool when new things come in the store because it's like Christmas for us except we can share that with everyone else."
Although they had a Christmas range, their stock focused more on a presents for all ages - from kids, to grandparents.
She was expecting popular items to be similar to what flew off the shelves during the year, from New Zealand made books, Glenn Jones art prints, Ashley and Co, and BonBon items - as well as their new Voodoo Molly stock of New Zealand made chalk paints.
"We love to support New Zealand artists and there'll be a lot of gifts there that can be sent overseas as well that are made in New Zealand, and it's like kiwiana, quite quirky things."
As well as Christmas gifts, they were also eagerly waiting for an order of "quirky Christmas presents" that could be used for Secret Santa, or smaller gifts - which were less expensive, but still good quality.
Ms Edwards expected most of their customers to do their shopping before Christmas, but was considering holding a Boxing Day sale.
• If you can't make it to Napier, go to pinkflamingostore.co.nz