"Yes it's a full flight so that is very pleasing."
He said the airline's booking figures showed that 28 percent of passengers booked 24 hours before they intended to fly, so while some bookings further out were not so strong he expected them to go well.
It was a service which would build up over time, he said.
Mr Crawford said he made a point of being aboard any new service flight and was delighted with how it had all come together.
He said the airline had been able to secure a leased aircraft at "a good rate" to bring the start date for the service forward - it was originally going to be next March.
A smart purpose-build check-in counter had also been established.
"It is good for us to get it under way at this time of the year," he said, adding that the imminent holiday season would blend in with the business sector.
Among those travelling yesterday was Boyd Gross, a director of valuation and property services company Logan Stone.
"This is a great service," he said.
"We make something like 30 to 40 trips down there a year."
He said business trips could now be undertaken in one day whereas used to be two - due to lack of direct flights.
"It saves a lot of hours and that is so valuable."
An airport spokesman said the company was looking forward to working in with Sounds Air and thanked Havelock North businessman John Stace for his "passion and enthusiasm in working to bring them here".
After Mr Crawford cut the ribbon to allow the passengers through the doors to the tarmac and the waiting aircraft, check-in manager Phil Kane made the announcement - "the inaugural flight to Blenheim is about to depart - please board from Gate 5."
The airline is running direct morning flights to Blenheim on Mondays, Thursdays and Friday and evening flights on Thursdays, Fridays and Sundays.
