Hawke's Bay Tourism is requesting $40,000 in annual funding from Napier City Council.
Tourism industry representatives have also called for Napier specific investment to fix what they say is a gradual decline in the city's tourism.
Several called for $500,000 in funding to promote Napier - what they described as the "hub" or the tourism "jewel" of Hawke's Bay, while Hawke's Bay Tourism general manager Annie Dundas was requesting funding from Napier and other councils, to continue its regional tourism brand work.
The requests were raised yesterday at the Napier City Council's 2012/13 - 2021/22 Draft Ten Year Plan submission hearing.
Ms Dundas was requesting $40,000 of reallocated funds to be used for securing a permanent regional event manager, the economic evaluation of events, development funding for events, and event funding. The same amount would be requested from Hastings District Council, and $25,000 was to be requested from Central Hawke's Bay District Council and Wairoa District Council.