A video which appears to show a drunk Hawke's Bay youth having a nail shot through his ear from a nail gun, has gone viral online.
Police and the Health Promotion Agency (HPA) have declined to comment on the clip, which was uploaded on website Liveleak.com four days ago, and had garnered more than 11,000 views yesterday.
It apparently shows a group of Hawke's Bay teens performing the dangerous stunt at a social gathering.
A young man is seen sculling a beer and then holding a small piece of wood behind his earlobe, before another man shoots a nail through his ear at close range.
The video was listed as being uploaded from Hawke's Bay, New Zealand. It was inundated with comments, calling the people involved "daft" and "stupid".