Taika Waititi has taken to social media to celebrate the record-breaking success of his first Thor: Ragnarok trailer.

The trailer, released yesterday, racked up 136 million views in its first 24 hours, making it Marvel and Disney's biggest trailer ever.

Yes, it's even bigger than Star Wars: The Force Awakens (112m views) and Beauty and the Beast (128m views), reported THR.

The Kiwi director took to Instagram to thank fans and his mum, who he says may have helped push Ragnarok into the lead.

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Thor: Ragnarok doesn't hold the most viewed of all time record, with the scary recent trailer for It racking up 197m views.

Fate of the Furious, which hits cinemas today, has had 139m views.

The two-minute trailer featured plenty of action, including a looming showdown between Chris Hemsworth's armoured warrior and The Incredible Hulk.

But Waititi also included a secret message - the line "Skux life" - from his last film, Hunt for the Wilderpeople.

Thor: Ragnarok hits New Zealand cinemas on October 26.