Today's Music Month Flashback is
The hit song is about Smashproof's South Auckland neighbourhood and how these hip-hop stars want it to change - crime and violence are not the only options.
It's an urgent message, delivered via a simple but powerful drive-by music video concept from director Chris Graham.
The clip made it into mainstream news media for a scene bluntly inspired by a high profile incident where a businessman stabbed a young tagger.
Husky-voiced singer-songwriter Gin Wigmore is the featured singer for the chorus.