Fans thank Joe Jonas for casting plus-size model Ashley Graham in music video

Fans say seeing a curvy woman like Ashley Graham has helped their own self-esteem. Photo / Instagram

Joe Jonas's band DNCE has released a new video clip featuring plus-size model Ashley Graham as his love interest, and fans have never been happier.

Graham - famous for her curvy figure - was handpicked by Jonas to star in the video and largely appears in underwear and a t-shirt, in bed with Jonas.

The pair are shown pillow fighting and kissing, and fans are praising Jonas for promoting body positivity in his clip.

Taking to Facebook, one fan wrote: "Thank you so much for putting Ashley Graham in the video and representing curvy women all over the world."

Joe Jonas and Ashley Graham in the video clip for DNCE's hit, Toothbrush

"Honestly this video made me so happy, thank you Joe Jonas for having Ashley Graham play your love interest. It's not just showing that not every girl in the music videos has to be thin and have big boobs and butt, it shows a normal, curvy girl," another wrote.

While another added: "Thanks you so much for showcasing beauty at all levels, for all shapes and sizes. Mainstream media has taught me to feel ugly and unhealthy, leading to very low self esteem for most of my life. You are helping young girls everywhere by changing the message."

In an interview with Billboard, Graham said the comments were inspiring, and "reminds me why I work so hard to challenge conventional beauty standards".

"So often we see the typical 'video girl', who's definitely not a size 14 or 16. It doesn't accurately portray what our world looks like, especially because the average-size woman is a size 14. It's really important that all industries celebrate diversity, especially diverse body types," she said.