Kanye West has cemented his reputation as one of the most highly quotable celebrities in the world with a bonkers, fired up interview with Kiwi DJ Zane Lowe.
West did not disappoint in his BBC Radio 1 interview with Lowe this week, which has set the internet ablaze with his trademark braggadocio and verbal creativity.
The 36-year-old rapper ranted about Lady Gaga dabbling in the world of photography, his self-identification as a living "god", and his role in the creation of the "leather jogging pant".
And one point, West told Lowe off for "not understanding what I'm saying" during a rant about not being able to achieve as much as wanted to. "But I'm trying to," Lowe, a former hip-hop musician in the Kiwi band Urban Disturbance, retorted.
The All Of The Lights singer hit out at what he perceived to be a racist response to his song I Am A God from of his latest album Yeezus with an hourlong interview with BBC Radio 1.
West said people might ask him who he thinks he is calling himself a god, but the rapper has an answer to that question: "I just told you who I thought I was: A god. I just told you. That's who I think I am.
"Would it have been better if I had a song that said, 'I am a gangster' or if I had a song that said, 'I am a pimp?' All those colours and patinas fit better on a person like me, right?
'But to say you are a god, especially when you got shipped over to the country that you're in, and your last name is a slave owner's. How could you say that? How could you have that mentality?"
The genre-breaking hip-hop icon also mused on fellow artist Lady Gaga and the new direction her career is taking as the creative director of a specialty line of imaging products for Polaroid.
West admitted: "I like some of the Gaga songs."
But quickly added his confusion over her role with the camera giant: "What the f*** does she know about cameras?"
But West would like to make a similar transition in his own career - to fashion.
The hitmaker said that he has been dedicating 80 per cent of his time to breaking into the fashion world as he and his advisor Virgil Abloh have been going to Rome "giving designs to Fendi, over and over, and getting our designs knocked down".
And he appeared to have a bit of a chip on his shoulder over having one of his premonitory sartorial visions knocked down: "[We] brought the leather jogging pants six years ago to Fendi, and they said 'no.' How many mo*********** you done seen with a leather jogging pant?"
Regarding his girlfriend Kim Kardashian, who is said to be worth around $40 million, he only had good things to say.
"She was in a powerful enough situation, where she could love me without asking me for my money, which is really hard for me to find.
"She gave me everything. She gave me a family. She gave me a support system," he said of the 32-year-old Keeping Up With The Kardashians star.
The music star also spoke about the couple's baby North West, stating that in a few years, his three-month-old daughter should be paid every time her image is sold by a photographer.
"You see all these cheques you're getting age six because people are taking your picture, you don't have to worry about a thing ever again just because people want to take your picture, and I made that happen Nori," he said.
Kanye was promoting his latest album Yeezus, which, since its release in June, topped the charts in the US, UK, Australia and Canada, giving Kanye his sixth consecutive No. 1 album.
He said he had reached perfection with his previous record My Beautiul Dark Twisted Fantasy, but with Yeezus he wanted to push boundaries.
"Dark Fantasy can be considered to be perfect. I know how to make perfect, but that's not what I'm here to do. I'm here to crack the pavement and make new grounds sonically and in society, culturally."
He also credited Michael Jackson for clearing the path for black artists in music.
"I would not be Kanye West if it wasn't for Michael Jackson. He had to fight to get his video played because he was black," he said.
He even said he had in some respects transcended the King Of Pop's achievements.
"I've got to a point that Michael Jackson did not break down. I have reached the glass ceiling, as a creative person, as a celebrity ... and I've been at it for 10 years," he said.
"I look around and I say, 'Wait a minute. There's no one around here in that looks like me. And if they are, they're quiet as f***.' So that means, wait a second - now we're seriously like, in a civil rights movement."
He also said he envies friend and mentor Jay Z's success.
"Jay Z is more realised than me. More of his dreams and aspirations have come true," Kanye said. "You don't realise - I am so frustrated. Like, I've got so much I want to give ... And I've got a million people telling me why I can't do it."
West is anything but bashful, and ended the interview in typical self-aggrandising fashion.
"Rap's the new rock 'n roll. We the rock stars and I'm the biggest of all them," he declared.
THE BEST OF KANYE WEST'S QUOTES:
On Lady Gaga: "Look at Gaga. She's the creative director of Polaroid. I like some of the Gaga songs. What the f*** does she know about cameras?"
On being a living god: "When someone comes up and says something like, 'I am a god,' everybody says, 'Who does he think he is?' I just told you who I thought I was. A god. I just told you. That's who I think I am."
On his girlfriend Kim Kardashian: "She was in a powerful enough situation where she could love me without asking for money. Which is really hard for me to find."
On being a cartoon character: "Have y'all ever seen Wreck-It Ralph? You remember how that girl in there - the glitch. You're tellin' me people don't look at Kanye West like the glitch?"
On the future: "It's our Earth. Like, you remember, like, you'd see future movies, and everything was in the sky? Like, it moved to the sky? That's the internet! That's what it is! That's our sky! That's our future sky! We kinda thought we knew what it was, and it's flying cars. We didn't get flying cars, but we can send movies, in, like, two seconds."
On his favourite things: "For me, first of all, dopeness is what I like the most. Dopeness. People who want to make things as dope as possible."
On North West: "You see all these cheques you're getting age six because people are taking your picture, you don't have to worry about a thing ever again just because people want to take your picture, and I made that happen Nori."
On the new direction of his music: "So I'm gonna take music and I'm going to try to make it three-dimensional, like ... like in Star Wars, and the hologram'll pop up out of R2-D2. I'ma try to make something that jumps up, and affects you, in a good or bad way."
On his new role in fashion: "Me and Virgil [Abloh] are in Rome, giving designs to Fendi, over and over, and getting our designs knocked down. [We] brought the leather jogging pants six years ago to Fendi, and they said 'no'. How many mo*********** you done seen with a leather jogging pant?"
On being the biggest in the world: "Rap is the new rock and roll. We the rock stars ... We the rock stars, and I'm the biggest of all of them."
On the media: "We need to find something new because it's being controlled in a way and manufactured in a way that really awesome artists can make amazing music and not break as far past as something that's very formulaic."
On his teeth: "People are going to look at this interview and say, 'I don't like Kanye. Look, he looks mad. I don't like his teeth.'"
On being a visionary: "They will play this interview in five years. They will play this interview in 10 years, and say, 'He called that, he called that, he called that ...'"
On surpassing the King of Pop: "I've got to a point that Michael Jackson did not break down. I have reached the glass ceiling, as a creative person, as a celebrity ... and I've been at it for 10 years."