It was mocked mercilessly by Sacha Baron Cohen's comedy sensation Ali G. But Staines has had enough.
The British town is changing its name to lose the stigma given to it by Ali G, and will now be known as 'Staines-upon-Thames'.
The Daily Mail reported Staines wanted to lift the region's economy and give the town a more upmarket image.
The idea came from Alex Tribick, chairman of the Spelthrone Business Forum, who said Ali G had put the "stain in Staines".
"There's no doubt Ali G put Staines on the map - but for all the wrong reasons," he said.