NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Agribusiness

NZ drone makers finding niche markets as industry soars

Matthew Theunissen
By Matthew Theunissen
NZ Herald·
29 Aug, 2017 08:45 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

/ ASG Technology.

New Zealand's commercial drone manufacturers are successfully finding niche markets as the potential for the unmanned flying machines takes off.

While unable to compete on price with large Chinese drone makers, several Kiwi companies are finding specialised uses for drones, which are already saving business time and money.

Currently, 70 per cent of commercial drones are used for aerial photography, 8 per cent for power line inspection and 2 per cent for agricultural work, according to information provided by UAVNZ.

The industry body's chairman, Andy Grant, said there was "huge" potential for drone use in core New Zealand industries like agriculture, construction and forestry.

For example, Grant's company ASG Technologies has developed a drone capable of carrying out forestry work that would ordinarily take six workers up to an entire day in some six minutes.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Instead of requiring workers to haul 1km of steel rope above felled trees in order for them to be collected , ASG's drone - one of the largest industrial drones in the country -- is able to carry 14kg of rope the entire distance in a single flight. The savings in time and money were, clearly, enormous, Grant said. The drone was currently being used by forestry company Hancock Forest Management.

Drones are also being used to inspect tall buildings and other inaccessible infrastructure, something that had proven extremely useful in the Christchurch rebuild.

Farmers, too, could be saving hours and thousands of dollars using drones for spraying, observation, stock management and, potentially, preventing cattle rustling by automatically sending out a drone when an animal is stolen from its paddock.

Advertisement
Advertise with NZME.

"The agricultural stuff, when you consider New Zealand, that is really, really low-hanging fruit," said Grant.

New Zealand companies were also looking at the emerging technology of "tethered" drones; aircraft connected to an operating box by a thin wire allowing them to fly for hours, even days. without needing the battery to be charged.

Another growing sector was survey work, using drones to produce 3D models accurate to within a few centimetres with the aircraft taking an image every few of seconds.

"This technique was ... used to produce a 3D model of an air accident site and to quickly map the relative location of all of the crashed aircraft parts," Grant said.

The software could also seamlessly stitch together thousands of high-resolution pictures to create images of vast areas.

The real estate industry is already well and truly on board with drones due to their aerial image-taking capabilities.

One real estate company had become registered with the Civil Aviation Authority (CAA) and established an in-house drone operation.

"An aerial overview is quickly becoming a required offering in real estate marketing."

Drones, often associated with the United States military, have their sinister side and Grant said his company was working on technology that could be utilised by correctional facilities to disable drones carrying nefarious goods.

"If you can imagine a drone that could carry a kilo's payload, and you'd get one of those for about $10,000 these days.

Advertisement
Advertise with NZME.

"You could potentially set that up to launch it autonomously from anywhere in the world with the push of a button and it would fly over a corrections facility and maybe drop a loaded pistol or something in the middle of the yard, or a kilo of drugs. It's a real issue."

Another risk was gangs or criminals using drones to carry out crimes or attack foes without being detected.

Grant declined to elaborate on what this drone-disabling technology involved at this time.

The next major breakthrough in drone technology would be when drones were allowed to work beyond the line of sight of operators, something that is being trialled in a dedicated drone airspace in Canterbury.

"The speed of development in the drone-sector is breath-taking," Grant said.

"The drones themselves are almost daily increasing in payload capacity, endurance and range. Their on-board sensors are increasing in sophistication and they are becoming progressively more autonomous."

Advertisement
Advertise with NZME.

Within 20 to 30 years drones the size of 787 aircraft would come into existence, he said.

There are two major drone manufacturers in this country: Altus Intelligence, which provides drones to American news giant CNN, and Raglan company Aeronavics, which has been successfully creating drones that perform specialist tasks, Grant said.

There are also a number of smaller and hobbyist drone makers that regularly come up with new and innovative technologies.

New Zealand's regulations around drones use are more relaxed than elsewhere in the world due to updated civil aviation rules introduced in 2015.

"If you could dream it, and prove you could do it safely with a drone, you were allowed to do it," Grant said.

To date, the CAA has issued certificates to 92 New Zealand companies to operate drones.

Advertisement
Advertise with NZME.

Airways New Zealand, the country's air traffic controllers, has also been involved in creating the foundations of a drone traffic management system.

Grant said commercial drones could cost anywhere between $4000 to $50,000, while recreational drones could be picked up for under $100.

Save

    Share this article

Latest from Agribusiness

Premium
Business|companies

Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

06 May 12:32 AM
Agribusiness

Fonterra to appeal decision on Bega Cheese

05 May 10:39 PM
Premium
Agribusiness

Bega Group claims to be left out of Fonterra consumer business sale

01 May 10:36 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Agribusiness

Premium
Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

06 May 12:32 AM

After tragic cases, a new industry touted as a potential saviour has run into roadblocks.

Fonterra to appeal decision on Bega Cheese

Fonterra to appeal decision on Bega Cheese

05 May 10:39 PM
Premium
Bega Group claims to be left out of Fonterra consumer business sale

Bega Group claims to be left out of Fonterra consumer business sale

01 May 10:36 PM
Premium
Fonterra says NSW court decision will not change Mainland sale plans

Fonterra says NSW court decision will not change Mainland sale plans

28 Apr 05:13 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP