Yesterday, Coca-Cola launched the new limited-edition "world first" ginger flavoured beverage to their soft drink stable.
The new fizzy drink, which basically tastes like Coke mixed with ginger beer, hopes to spur sales during summer - after the marketing team at Coca-Cola South Pacific revealed ginger was "particularly popular" during the warmer months of the year in Australia and New Zealand
The move hopes to win back the thirst of those who have turned their back on the brand, instead reaching for bottled water or lower calorie options to quench their thirst.
The new Coke is only a temporary addition to their summer line-up - with Ginger starring as the first new "flavour" in more than a decade since the launch of Vanilla Coke.
It received mixed reviews around the news.com.au office, with some feeling the flavour was a little "underwhelming" or even "non-existent".
So, to check out how much gingery goodness was actually being pumped into each bottle - we checked out the ingredient label; and were left a little surprised.
You see, ginger isn't actually listed as an ingredient on the label.
So have we been fooled? Is this some kind of pre-summer joke? Or is the "refreshing ginger twist" not really ginger at all?
Coca-Cola are famous for not giving way the secret formula of ingredients in their drinks.
But a quick check of labels on other ginger drinks, like say, Bundaberg Ginger Beer, show ginger root listed as an ingredient.
And it would seem in this case, the secret will continue to stay secure.
"The ingredients of our products are listed on our packs and Coca-Cola Ginger is no exception," a spokesperson from Coca-Cola South Pacific told news.com.au.
"Like all our flavours, ginger is included as part of the flavours in the ingredients listing. The ginger flavour is derived from ginger."
The Coke Ginger bottle is rather distinct, with premium gold used throughout the labels and bottle caps to highlight the exclusivity of the product as well as differentiate it from the core Coke range.
According to the Food Standards of Australia and New Zealand, packaging of this nature doesn't actually need to specify what flavouring goes into a bottle of soft drink.
"Standard 1.2.4 of the Food Standards Code requires flavouring substances to be declared in the statement of ingredients by using the word 'flavouring' or 'flavour', or a more specific name or description of the flavouring substance," a statement given to news.com.au read.
"A statement of ingredients is not required to list an ingredient of a flavouring substance, unless specified.
"In regard to the naming of a food, the Code (Standard 1.2.2) requires a name or description of the food sufficient to indicate the true nature of the food. There are also requirements to declare the proportion of characterising ingredients and components in a food (i.e. ingredients or components mentioned in the name of the food, or emphasised on the label in words, pictures or graphics), however, an ingredient or category of ingredients that is used in small amounts to flavour the food is not captured by this requirement."