A motivational speaker gives her tips on business success

Debbie Mayo-Smith: How you beat competition for your sale

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Photo / iStock
Photo / iStock

So many sales proposals are fluffy. By fluffy I mean they're filled with details about (your) company, the features of your services or goods for sale. In essence, content that centres primarily around you.

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Not the same as others

To differentiate myself from others, when I submit speaking or training proposals, yes I have testimonials, value adds from working with me and the norm. However, one item I include is quantifying their results from working with me.

How to quantify

You can do this by looking at bottom line results. Then quantify it. Their purchase will give them - what? More profit? More sales? More free time? How much is the free time worth to them? Show their rate of return.


This exercise is easy. Time saved?

Estimate the number of hours freed per annum multiplied by the value of that person's time. Quantify the savings in recruitment costs along with the productivity continuum.
More sales?

Take the average value of one sale (you can even factor in the life time value of that one new client) multiplied by the number of new ones expected.

You can get the base information any number of ways. Research on the Internet. Their Competitors. Annual reports. Talk to HR professionals about salary levels. Colleagues in that industry. Allies within that company.

- NZ Herald

Written by Debbie Mayo-Smith http://www.successis.co.nz , One of New Zealand's most in-demand speakers, trainers and bestselling authors. Debbie works with companies that want more effective staff. For more tips and business ideas sign up for her free monthly newsletter http://www.successis.co.nz/newsletternzh.html

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A motivational speaker gives her tips on business success

Debbie is one of the most in-demand speakers in Australasia; in the top 7pc of speakers globally and well-loved for her practical, plain talking technology quick tips. A best-selling author of sixteen books, Debbie has sharpened the activity of over 1 million individuals around the world through her presentations, training, newsletters, books and videos.

Read more by Debbie Mayo-Smith

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