A motivational speaker gives her tips on business success

Debbie Mayo-Smith: Planning guide for improving your 2016

Add a comment
What do you want your business to achieve this year? Photo / iStock
What do you want your business to achieve this year? Photo / iStock

With hopefully a bit of relaxation behind you, and a fresh outlook now that you're back in the office, have you thought of what you'll change and improve for 2016? Or perhaps even made a business new year's resolution?

If you're like me, you'll find the quiet late December / early January time of year is wonderful to plan new initiatives and goals for your activities, your business.

This year I found a lovely guide that helps you derive a plan of action. I'll share the link with you in a moment.

Debbie Mayo-Smith: Ideas to steal from a very smart marketer
Debbie Mayo-Smith: Is your marketing content wrong?

In the past, I'd walk the dogs along Tamaki Drive, or sit in a coffee shop in the mall while the kids were still shopping. I'd decide how many speaking engagements I'd like to accept. If I was going to create any public workshops; do webinars; write a new book. Items of this nature.

What this step by step guide did differently was ask you to start first with your vision.

This was the first time I had done this in a very, very long time. It helped to clarify my thoughts and decide the goals and tactics I wanted.

A snippet of the wording of my vision statement is 'focusing on well earning products and services'.

This is the point I'd like to stress for you. You have limited time. Limited resources. So focus them on activity that gives you the biggest bang.

In example let's say your goal is to earn $25,000 more in 2016. Let's say you have several services. One brings in $2000 a client. One brings in $4,000 a client. One brings in $995 a client. Your focus should be to try to build the $4000 a client part of the business. You'll only need seven vs. 13 or 26.

Another thing you can do is research your idea first with your customers.

One of my brainstorming ideas is to do more 'public workshops or webinars' meaning I create the event and get the seats filled and to launch a new service called Social Uptake. Instead of making this a 100% plan, I went to my newsletter database and asked what they thought.

While this guide is for marketers, it works stunningly well for any business and any goal.

- NZ Herald

Written by Debbie Mayo-Smith www.debbiespeaks.com, One of New Zealand’s most in-demand speakers and trainers. Debbie works with businesses that want more effective staff. For more tips and business ideas sign up for her free monthly newsletter http://www.successis.co.nz/newsletternzh.html

Get the news delivered straight to your inbox

Receive the day’s news, sport and entertainment in our daily email newsletter

A motivational speaker gives her tips on business success

Debbie is one of the most in-demand speakers in Australasia; in the top 7pc of speakers globally and well-loved for her practical, plain talking technology quick tips. A best-selling author of sixteen books, Debbie has sharpened the activity of over 1 million individuals around the world through her presentations, training, newsletters, books and videos.

Read more by Debbie Mayo-Smith

Have your say

1200 characters left

By and large our readers' comments are respectful and courteous. We're sure you'll fit in well.
View commenting guidelines.

© Copyright 2017, NZME. Publishing Limited

Assembled by: (static) on production bpcf02 at 27 Feb 2017 22:18:29 Processing Time: 362ms