"It is our aim is to be a world class boutique airline, and we must match that with an ambitious but solid financial growth plan which expands on current successes and takes our airline to a new level."
The airline will increase its fleet size by 25 per cent with the purchase and/or leasing of four new aircraft, including one Airbus 330-200, two Boeing 737-800s and two ATR72-600s by 2017.
It has already added new A330s to its fleet to replace its three inefficient Boeing 747s.
Pichler said the airline would put in place an "aggressive" financial performance strategy to increase operating profits above F$100 million during the next five years which had been planned assuming fuel prices and currency exchange rates at the current levels.
"We need to be sustainably profitable and have a healthy cash flow to pay off our debts and fund new aircraft."
The airline - previously Air Pacific - is due to report its profit for nine months of the last calender year within the next two months and Pichler could not discuss details of the results.
However, last year it said it was on track to make around a F$14 million (NZ$9 million) operating profit for the 12 months ending in March this year and Pichler said it had been performing ahead of financial forecasts during the last three months.
Fiji Airways has during the past few years faced increased competition from Virgin Australia and Jetstar in the Australian market - its biggest with capacity of 560,000 seats a year.
Pichler said the airline wanted to avoid a price battle on those routes.