I heard an Australian speaker Winston Marsh tell a group of insurance agents many years ago to 'be a better marketer of what you do, than a doer of what you do.' He went on to explain that you can be the best in your business best agent, best accountant,
Debbie Mayo-Smith: Fifteen business changing words

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3. Create everyday referrers
A very clever strategy used by Kate Bailey a massage therapist when she moved to Katikati and rented space at the Katikati medical centre was to offer all the nurses and medical staff a free massage, then keeping the connection with staff discounts. It was a great investment simply of her time to create believers in what she does as well as enthusiastic referrers.
4. Market to potential natural referrers
As in point three, look first to see if you can get more referrers from business to business points. Kate would go to the local general medicine community in her area. If you are a mortgage broker and your town has four real estate offices and you only are getting referrals from one go visit the other three offices. Bring in morning tea when they have a meeting and ask for five minutes to speak. When you do it shouldn't be about you (they won't care) focus on how you can help them make more sales. This they'll listen to with interest. It's the same for the trades. Look for other synergetic local businesses too.
5. Forget social media for the most part
With your limited time, energy and marketing money the area that will provide the absolute worst return on investment for you (in terms of revenue generation) is Facebook, Twitter and YouTube for the most part. Conversations do not equal dollars. LinkedIn is great for putting your professional profile up (like a CV) and connecting with other business people.
6. Ask for referrals
When you're working with a client, don't neglect to ask if they have any friends, colleagues or relatives that would benefit from working with you. Then give them a voucher to give to them or ask for their contact details. Make the word of mouth concrete.
7. Set the next appointment before they walk out the door
They might be worried they'll have to change times, but let them know it's okay, you're flexible. Even if it's for a simple check-up in six months' time. t's better to have that commitment, don't you think?
In closing, may I just shorten those fifteen words to eight in hope it will help change your business?
Be a better marketer of what you do.