Over one-third of males said more flexible work hours would help increase the number of women in senior roles, compared to 44 per cent of women.
The findings have prompted the launch of Women in Financial Services Forum, a new industry partnership involving Finsia and the Bank of New Zealand, designed to increase the representation of women in the financial services industry.
"The target is having more women in senior, middle and executive roles in the banking sector," Thomas said. "Both men and women are hearing the talk, but there is uncertainty among women about whether this has translated into real action."
Russell maintained the forum sought to "yield a richer understanding" of diversity policies, not to encourage the selection of employees based on diversity rather than talent.
The New Zealand stock exchange is already seeking feedback from its members on a proposal to include gender diversity are part of its annual reporting. If accepted, members will be required to disclose the gender composition of their boards and senior management teams and provide information on their diversity policies.
Women currently hold about 9 per cent of private sector directorships in New Zealand.
The majority of NZX 100 companies have no female directors, while women account for 21 per cent of management positions reporting directly to chief executmore