Telecom says it is pulling out of the Fly Buys consumer rewards programme at the end of the year.
Company general manager of marketing David Craig says the decision is based on a range of factors - and is not a reflection on the Fly Buys programme itself.
Craig says Telecom will focus its investment on bundles of calling access and broadband services. He says the company will be spending more money on its new services than it was on Fly Buys.
Telecom's new marketing scheme for households is a plan that bundles up a number of services included national tolls, data, landline and fixed price international calls.
It has also recently moved to increase its monthly data caps on its most popular broadband plans for no extra cost.
- NEWSTALK ZB