Part of State Highway 2 is closed after a man was hit by a car near Matata this afternoon.
The man, believed to have been cycling, and a car collided near the intersection of SH2 and Flax Rd about 2.25pm.
Emergency services are at the scene and the northbound lane of the highway was blocked to traffic, a police spokeswoman said.
Police were called to the scene by St John ambulance officers, who have since taken the man to Whakatane Hospital in a serious condition.