Mount Mainstreet manager Peter Melgren has died this morning.

Mount Mainstreet Association board chairperson Jane Debenham said it was deep sadness that she had learned Mr Melgren had suffered an apparent cardiac arrest at 6.30am.

Mr Melgren had took over the role of Mount Mainstreet from Tauranga City Councillor Leanne Brown, on June 9, 2014, after spending almost three months working as a media sales consultant with the Bay of Plenty Times.

Mr Melgren was also a former Tauranga city event manager.

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Read more in the Bay of Plenty Times tomorrow.