The rapid destructive impacts of climate change galvanised a large crowd to take part in the Tauranga People's Climate March today.
More than 350 people answered the call from march organiser and Tauranga Carbon Reduction Group member Margie Mollison to join her in calling for urgent effective action to significantly reduce carbon emissions.
Carrying colourful banners, some which read - 'Fight Global Warming', 'Planet before Profit' 'There's no Planet B', the marchers made their way from the corner of Fourth Avenue, down Devonport Rd to Edgewater Fan on The Strand.
Among the passionate crowd were lots of mums and dads, teenagers and young children including one youngster carrying a sign which said - 'Together we can be the change'.
Loud chants rang out, including "Earth is worth fighting for. Act now it's not too late", lead by Tauranga father of four and Ngati Ranganui iwi member Graham Cameron.