An 11-year-old boy has been taken to Tauranga Hospital after being hit by a car in Gate Pa this morning.
Police are at the intersection of Clarke St and Cook St where a car with a smashed windscreen and a child's bike with a crushed wheel can be seen.
A reporter at the scene said family members could be seen crying.
A Clarke St resident said she heard a bang and looked over the fence to see a boy lying on the road "which was absolutely horrible".
She raced out to help the boy using her first aid training to look after him until an ambulance arrived.