"The big issue is how does G3 perform coming into the winter and spring, so as an industry, growers are very engaged with the latest way of growing G3 and particularly looking to that more challenging period over winter and spring."
With 2300 hectares of G3 now planted in New Zealand orchards, the industry had made a big investment in the variety, Mr Jager said.
While Psa was presenting the industry with challenges on the supply side, on the market side things were looking good. A good Northern Hemisphere season had kept kiwifruit sales strong and "we are looking forward to selling into reasonably open markets for this coming year", Mr Jager said.
"On the market side it's quite positive however, like all exporters, we are finding the strength of the Kiwi (dollar) a struggle, and so our improvement in returns came in the face of quite a strong head wind and that head wind becomes even stronger this coming year."
Foreign exchange cost green kiwifruit growers 45 cents a tray last year and would cost them another 20c a tray this year if the dollar stays at its current level, he said.
Mr Jager said he felt a sense of frustration with the high Kiwi dollar but reluctantly accepted Reserve Bank Governor Graeme Wheeler's recent comments about the difficulty of lowering the currency.
"I think, realistically, I accept his perspectives on those things because I'm not sure what I would prescribe to provide relief. The only thing I have to say is relief is needed and increasingly urgently needed."