Prior to that, he had his shop in two other locations on Cameron Rd, including a spot near Tauranga Primary School, which fielded no complaints, he said.
Mr McCoy said there was nothing in Aristocrat Adult Boutique that wasn't available for sale or viewing in local DVD shops, magazine retailers, and supermarkets.
Even adult toys were available in some chemists, he claimed.
However, a Tauranga father, who spoke on the condition he wasn't named, said he didn't think it was appropriate an adult store was set up 100m away from Greerton Village School.
"It's not really necessary in Greerton and I think it's in poor taste," he said.
Having an adult store in town was "fine" but not in an area that families frequented. The man said he was concerned that "unsavoury" people might hang around the store, which would be open seven days.
Principal of Greerton Village School, Anne Mackintosh, was also concerned and said the store's opening had become a "topic of conversation" amongst parents.
"He does have the right to have a business, sure. But it's where it is. It's an area where kids are around all the time, and families. It's a little suburban shopping centre. It's not like being up on Cameron Rd, which is a main thoroughfare. We wouldn't be human if we didn't worry," Ms Mackintosh said.
She said that after school parents let their children play in the school playground, while they shopped.
"It's just a concern as to who might be hanging about," she said.
People in downtown Greerton had mixed opinions about the store yesterday.
Lois O'Brien said she was "very anti" the shop and didn't believe it was necessary.
"It makes me vomit the thought of it. Plus, there's a lot of elderly, respectful people here. We're not from that era."
Gloria Dickson said Greerton had a "village atmosphere" and the adult shop didn't fit with that.
However, Sameer Khanal, Karen Verhoef, and two others who wouldn't be named, all agreed it was a storm in a tea cup.
The establishment of adult shops are a permitted activity under the Tauranga City Plan.
Aristocrat Adult Boutique is located between the St Vincent de Paul opportunity shop and Possumdown Knitwear.
A spokesperson for the St Vincent de Paul opportunity shop said she was pleased the store wouldn't have a back entrance and that all customers would have to enter from the street front.
"It's probably not the appropriate area for a shop like that but until it opens I can't really make a judgement," the woman said.
Mr McCoy said he had quite a lot of customers from Greerton and Pyes Pa.
He said his store frontage was tasteful and discreet, with frosted glass and only a sign stating the business name.
As for claims of "unsavoury people" hanging around, Mr McCoy said he had "hundreds" of members taking out adult DVDs from his store, and members were from all walks of life. Some were even retired teachers and principals, he claimed.
He has two grandchildren at Greerton Village School and wouldn't set up shop if he thought children might be at risk.
Only people over the age of 18 were allowed in the adult store, and Mr McCoy said he was a reputable person. From 1968 to 1985 he worked for the New Zealand Police in Auckland and Whakatane, as a senior constable and youth aid officer.
"We've never had any complaints before. Perhaps (complainants) should be worrying about educating children, not educating us. Tell them it's Tauranga, not Salem."