If you own a business with a presence on Facebook, you've probably noticed something over recent weeks — you're getting a lot less attention.
Facebook has changed its algorithm so that users see more posts from their friends, family and groups in their newsfeed.
They get less public content, such as the posts from the businesses and media sites they've liked. For many businesses, this has meant a big drop in the number of people seeing their posts just as a matter of course.
What this highlights is that businesses cannot rely on one type of marketing. Social media is great, but it can't be your only trick.
Here are few other marketing options: