Trevelyan's Pack and Cool has won a gold medal at the print industry's annual national Pride in Print Awards in the packaging category for its new avocado box.
The Te Puke company won the award for avocados packaged for the BayFarms brand for the domestic New Zealand market. The box was designed by Tauranga agency King St and was submitted to the awards by printer Oji Fibre Solutions.
Trevelyan's avocado manager, Daniel Birnie, said BayFarms was a well-established grower-owned company known for its high-quality fruit and consistent supply.
"We pack avocados 12 months of the year for them, but we were using blank, standard industry boxes," he said. "We saw a great opportunity to increase BayFarms' brand awareness and create something that would really stand out from our competitors.
"Together with King St, we came up with BayFarms' new 'seal' or stamp of approval, attached to a woven background, which has an orchard feel to it."