International marketing legend Drayton Bird is having his "last hurrah" in Whanganui on November 30.
Long-time friend Henry Newrick, now living back in his hometown Whanganui after many years abroad, has enticed the direct marketing guru to visit the provinces after an event in Wellington in November.
Now aged 81, this is likely to be the British expert's last trip down under. As well as a quick tour around the lower North Island with Mr Newrick, Mr Bird will share his marketing expertise at events in Whanganui on November 30 and Havelock North on November 28.
"Drayton is a witty and entertaining speaker and knows his stuff," Mr Newrick said.
"He'll be sharing lessons learned in marketing over the years and there'll be at least 30 minutes for questions from the audience, then a chance to meet Drayton after the talk.