From today the businesses formerly known as APN NZ, TRN and GrabOne are unifying their print, radio, digital and e-commerce brands under one new, over-arching brand: NZME.
The relaunch is a major step towards fully realising the power of the company's content, audience and e-commerce capabilities, designed to maximise the New Zealand group's combined asset potential.
NZME. - or "N-Zed me" - stands for New Zealand Media and Entertainment.
"Our combined assets have exceptional reach in the New Zealand market with 2.9 million people connecting with our brands every week," says chief executive Jane Hastings. "As NZME., we will be able to leverage that advantage to more effectively connect advertisers with audiences across the country."
A total of 91 per cent of large business owners and 87 per cent of small and medium business owners engage with NZME.'s platforms and, last month, its media brands reached out to nine out of 10 - 90.2 per cent - people in the Wanganui region.